Client stories — Simons Foundation

Transforming the humble lab notebook into the manifestation of a world-changing brand

The Education and Outreach division of Simons Foundation tasks itself with unlocking scientific thinking in all humans through grant making. We partnered to create a brand system that unlocked the potential of every organization that inquired, applied or interacted with the Foundation.

We build a brand system that evolved over time and was useful to anyone that approached the brand for funding or help. Beyond a visual system and messaging framework, the brand took shape as a piece of very tactile collateral that provided utility to anyone who came across it.

We created a lab notebook that gave applicants a space to focus their approach, demonstrated a different way of seeing the world and signaled a new, transparent way of doing business in the non-profit space.

Goal:

Help humanity realize that locked within each of us are critical thinking and science skills beyond what they ever imagined.

 

Approach:

Make something useful, inspiring and worthwhile

The notebook became a vehicle for communicating the vision and a means of engagement. The brand was encoded in every use. Together, we created a system allowed anyone in the organization to clearly communicate the vision and improved our audience’s experience and ability to deliver on an ambitious mission.